Rebrand · Editorial · Campaigns · AI creative

Evolved and maintained Blacklane’s global brand across digital and print, including a comprehensive rebrand of editorial assets and B2B communications. Developed creative concepts and consistent brand systems across campaigns, CRM, social media, presentations, brochures, white papers and event materials, including signage and exhibition stands.

Developed AI assisted creative workflows and presented best practices to marketing teams, helping integrate generative AI into the creative process. Collaborated with marketing and senior stakeholders, providing creative guidance and supporting junior designers.